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12 août 2011 5 12 /08 /août /2011 00:00

You may browse around this blog if you like.

But there really aren't 15 other lessons.


Today, as usual (not!), you'll learn how to use cutting-edge Community Management technics for the interest of your company or client.

 

For you Community Manager, it is always helpful - if not absolutely necessary - to see which topics are leading conversations.

Traditional Community Managers watch their Facebook Newsfeed and their Twitter timeline. But that's usually not representative at all of which conversation is driving your target.

Some other ones follow a shortlist of blogs via Google Reader and receive Google Alerts. They also follow public trending topics on Twitter.

But YOU are not a "Traditional CM". And YOU are worth better than a "Some other CM".

 

YOU are a 3.0 Community Manager. Oh sweeet, other new expressions between <strong> tags! and here is your lesson #16:

1) Go to Spotify.

2) Build a mainstream playlist. Really, take the stuff in the Top lists, for a dedicated target.

http://img89.imageshack.us/img89/8100/screenshot20110809at615.png

3) After a few weeks, take your playlist back and filter it (Ctrl or Cmd + F) with a few words of your choice.

Here we can see that "love" is a true trending topic on my own playlist.

http://img17.imageshack.us/img17/6649/screenshot20110809at553.png

While other standard words such as "blue" or "plane" seem like empty buzzwords...

 http://img696.imageshack.us/img696/6649/screenshot20110809at553.png

We would intuitively say they're popular, but they're not!

http://img811.imageshack.us/img811/6649/screenshot20110809at553.png

4) Okay, this is barely relevant, but you can now tell what's in your community's ears while consuming you content.

And more importantly, you can call yourself a disruptive Community Manager, "listening" to your community...

 

...Perhaps.

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9 août 2011 2 09 /08 /août /2011 01:00
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31 juillet 2011 7 31 /07 /juillet /2011 00:00

Non, je préfère pas.

Non.

Non, parce que sinon...

 

Un matin, c'est certain, ton image me réveillera et me brisera un peu.

J’oublierai ce que je suis. J'oublierai pourquoi je suis fort. "Pourquoi je me suis mis ça dans la tête? C'est pas vrai, je suis pas fort". "Je suis pas fort", je me dirai. Je passerai à autre chose. Et puis plus tard dans la journée je me demanderai "Pourquoi je suis triste au fait à l’instant, c’est à cause de quoi?" Je réfléchirai et je me rendrai compte que c'est toujours à cause du même petit bris de moi, depuis le matin.


A cause de toi.

Pas vraiment à cause de toi, c'est pas sympa de dire ça. Même si je le dis juste à moi-même.

Mais à cause de petites projections. A cause de moi en fait. Je me dirai que "je suis pas fort, je suis triste et c’est à cause de moi". Et ce sera dur de remonter tout ça, parce que j’aurai oublié comment on remonte. Je penserai qu’à m’accrocher à toi pour remonter, tout au long de la journée.

Tout au long de la journée.

 

Screen-shot-2011-07-03-at-9.48.08-AM.png

Je me coucherai avec cette idée de m’accrocher à toi et puis je me réveillerai avec ce même sentiment d’être encore brisé.

Parce qu'il faudra remonter tout ça et que je serai pas fort, je devrai m'accrocher. A toi, à quelqu'un d'autre.

De préférence à toi.

 

Et puis après pas mal de journées de merde comme ça, à me réveiller en petits morceaux. Mater le sol pendant 25 minutes. Me dire que je vais mettre des fringues sales "de toutes façons tout le monde s'en fout". Après pas mal de jours à faire la personne souffrante, qu'on prenne un peu soin de moi. Après pas mal de temps, je vais me faire des images avec quelqu'un d'autre. M'accrocher à quelqu'un d'autre.


Mais, je pourrai pas m'empêcher de penser au matin où finalement je me réveillerai cassé, plus de repère, plus de toi, plus de projets, plus de lien. Je penserai aux matins où je me réveillerai brisé. Et aux soirs où je voudrai m'accrocher.

Alors, non, toi, ça va pas commencer. Je suis pas disposé à te mettre dans ma tête.

Non, je ne voudrais pas par hasard sortir un soir, même pas juste pour prendre l'air.

 


Photo: Dan Mountford

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28 juillet 2011 4 28 /07 /juillet /2011 00:00
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21 juillet 2011 4 21 /07 /juillet /2011 00:00

Short notice about a tiny little trick I've done to try to find a job.

"Trick" is my shorten for "Campaign".

"Notice" is my shorten for "Post".

 

Objective (Why?):

- Finding a job within the Digital Communication field. Giving value to some Brand Image.

- Having fun, meanwhile.

 

Target (How?):

- People who have good friends in Ad Agencies, Gaming Companies, Innovative Startups, ... => Berlin's new economy landscape.

- These influencers do have smartphones.

- They like playing around, exploring what this device has to offer.

 

Dispositive (What?):

- My company was holding its annual Summer Party.

So I thought about handing over my CV during the party.

But in a confortable and still-elegant way. The Flashcode was the key.

 

Booooring...

We want pictures to look at!

 FLASHCODE ME I WANT A JOB-copie-1

So, of course, I carried it on myself. (Violet is my Company's color.)

I obviously look like a corporate asshole.

But this was meant to drive a bit more attention. And was fun. FLASHCODE_ME_I_WANT_A_JOB_3.png

"Flashcode me" and you're lead to this page, where you can recommend me to your good friends.

 FLASHCODE ME I WANT A JOB 2-copie-1

 

In addition, I put a few papers all around the club, saying "This guy is looking for a job in Digital Communication. Here is his CV http://tiny.cc/hereismycv/ (with a flashcode instead of this link)"

 

Result:

- Have been f****coded a few times.

- Still had fun during the party. As a piece of evidence, I can't remember how many times I've been f****coded.

- Got 24 "Recommend" so far on my online application: http://tiny.cc/myapplication/ Hope they'll be valuable!

- Can do a blogpost about it, wuhu!

 

This is a bit of a bitchy show-off. And if I wanted it to be fully efficient, I perhaps would do it with other people than my current coworkers. But it was most of all for fun.

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18 juillet 2011 1 18 /07 /juillet /2011 00:00
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10 juillet 2011 7 10 /07 /juillet /2011 00:00

Coolway, a spanish cool clothes brand, is opening a store in Berlin, a german cool capital city.

Pretty cool, but their communication plan on that opening wasn't as kick-ass as expected...

 

Last week, a lot of pieces of cardboard were spotted in the center of Berlin. Alter-hipster area: organic lunchplaces, bike shops, IT offices. Cool targeting.

This included flash codes, was it some kind of city quest? Or just redirecting to the Coolway homepage? Any mini-advergame mechanic? No idea.

 

http://img163.imageshack.us/img163/2761/p1040346rc.jpg

 

Seeing that, every alter-hipster was having the disruptive idea to impress his alter-hipster mates: taking these light pieces of art and putting them on their shared-flat's walls.

These tiny ropes made the job very quick and easy, even if alter-hipsters don't always carry a knife with them (while the rage-chavs or the trek-hikers do).

 

http://img812.imageshack.us/img812/6580/p1040347k.jpg

 

I would say the buzz is limited to alter-hipsters and their flat mates. (I mean who else than me is doing a blog post about that?)

And the flash code implementation was probably not worth it.

In addition to the locking mistake, there was also a planning mistake: the following video was posted on the facebook page 24 hours after the "street event". As pretty much all the pieces of cardboards were gone. Pretty not-cool.

 

 

Pretty not-cool either: the website isn't showing their list of stores until the user has chosen a Spanish region. No other choice than Spanish regions. Even in the English version.

Bad timing again.

 

http://img706.imageshack.us/img706/1073/screenshot20110708at948.png

 

This plan wouldn't had been that bad for an arty-sthetic stuff. But for a commercial purpose, that just doesn't work.

Or more exactly, hiring people whom job is to communicate would have made the campaign way more efficient. Both in terms of traffic and image.

I also advise them using language targeting for their facebook community management.

 


 

But - HEY! - what's up with other cool brands in Berlin's streets?!

 

http://img827.imageshack.us/img827/9649/p1040349m.jpg

 

Nike has done some nice rough posters. For some reason, we notice them from far far far away.

 

http://img850.imageshack.us/img850/5715/p1040356d.jpg

 

Its main communication competitor at the moment - Adidas - has endorsed the Urban Artist Series.

 

http://img847.imageshack.us/img847/2168/p1040358u.jpg

 

Here is how the vernissage at the West Berlin Gallery looked like on Friday. The exhibition will remain in there until the 23th of July.

 

http://img849.imageshack.us/img849/7361/p1040359n.jpg

       


 

Previous update on the same topic (french):

Sur le même sujet: Berlin: Histoire, Culture & Marketing

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8 juillet 2011 5 08 /07 /juillet /2011 00:00
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4 juillet 2011 1 04 /07 /juillet /2011 00:00

Someone, one day, said "life is pleasant, death is peaceful. It's the transition that's troublesome".

You know, I really believe that every transition from a pleasant moment to a peaceful situation is always troublesome.

And we're exactly in this kind of situation, believe me. At the edge of a party where we were hugging, kissing, licking each other. Possibly on the verge of a picture where we'd be holding each other.

We're going from a pleasant situation - no consequence, no issue, none - to a more peaceful situation - reliability, possible stability.

It's a bit troublesome for me to say these words, as it must be for you hear them.

At least, I hope it's a bit troublesome. Just a little bit.

 

http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4176/160442/OK%20asimov.jpg 

 

Is that gonna turn into a trouble?

Jackets off, gentlemen!



Image: retrofuturs

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1 juillet 2011 5 01 /07 /juillet /2011 00:00
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